A. The best way to build your Opt-in database is to promote your mobile campaign through your existing promotional channels such as print, radio, television, internet, in-venue, packaged goods, and more. Utilizing your existing marketing efforts is the best way to encourage customers to join your mobile campaign. Your campaign message to consumers should be simple and can be added to the promotional material you are currently using: "Join Hollywood VIP Mobile Club to find out about hot upcoming events. Send the Word ‘VIP’ to 59925 Now! *This is a free service, however standard text messaging charges by your wireless carrier may apply. Additionally, you can create incentives such as free gifts, discounts, and special invites to encourage your customers to join your mobile campaign.