SMS MARKETING BEST PRACTICES
We've provided some useful links to important mobile marketing best practices
The Mobile Marketing Association is an action-oriented association designed to clear obstacles to market development, to establish guidelines and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers.
MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel.
Visit the MMA online at www.mmaglobal.com
References: MMA documents and links for reference purposes
The following documents provide additional sources of information and reference:
- MMA Mobile Advertising Guidelines
- Telephone Consumer Protection Act
- Common Short Code Administration
- FTC Guide Concerning Use of the Word “Free” and similar representations site defining ‘free’
In addition to the resources provided above, here are a few useful mobile marketing best practices and tips to keep in mind when executing your mobile strategy:
- Disclaimer – Make sure you’ve clearly identified to the end user the type of program they are joining, the message frequency, how they can easily opt out or request help, that message and data rates may apply, and contact information if they have additional questions.
- Frequency – Don’t over message your subscribers. What’s the right frequency? It depends. Message frequency will likely depend on the nature of your messaging, the type of business you operate, and what the end user is expecting to receive from you. These details should all be consistent with one another.
- Content – In addition to promotional or marketing content, consider sending out informational and other non-marketing communications. Communications about “Happy Holidays” or relevant business communication helps build your brand and grow your relationship with customers.
- Consent – Always obtain express prior written consent from your contacts. Just because someone has purchased from your or utilized your services does not mean that they’ve given you permission to message them. Establishing consent for messaging is critical to your success and to reducing/eliminating liability for unsoliticited messaging.