INDUSTRY GUIDE - REAL ESTATE
Real Estate SMS Marketing: A Guide for Agents, With 15 Text Templates
Buyers and sellers answer texts faster than calls or emails, which makes text message marketing one of the quickest ways for real estate agents to follow up on leads, promote listings and book showings. This guide covers how to start, what to send, how to stay compliant and 15 templates you can copy today.
Updated October 2026 · 9 min read
What is real estate SMS marketing?
Real estate SMS marketing is texting leads and clients about listings, showings, open houses and transaction updates, using a business texting platform instead of a personal phone.
A platform lets your whole team share one number, send listing alerts to hundreds of buyers at once, and keep every conversation on record.
15 real estate text message templates
Replace the [brackets] with your details. Every first message to a new contact ends with “Reply STOP to opt out.”
Hi [Name], thanks for checking out [Address]! Want me to send similar homes or set up a showing? – [Agent], [Brokerage]. Reply STOP to opt out.
Thanks for texting about [Address]! 3 bed, 2 bath, listed at [Price]. Photos: [link]. Want to see it this week? – [Agent]
Open house this Saturday, 1–4 p.m., at [Address]. Stop by, or reply SHOWING to book a private tour. – [Agent]
Thanks for visiting [Address] today, [Name]! Any questions about the home or the neighborhood? – [Agent]
New in [Neighborhood]: [Beds]/[Baths] for [Price]. First look here: [link]. Reply TOUR to schedule. – [Agent]
Price update: [Address] is now [New Price], down from [Old Price]. Want to take another look? – [Agent]
Confirmed: your showing at [Address] is [Day] at [Time]. Reply C to confirm or R to reschedule. – [Agent]
Reminder: we’re seeing [Address] in 1 hour. I’ll meet you out front. – [Agent]
Good news, [Name]: the seller responded to your offer on [Address]. Do you have 5 minutes for a call? – [Agent]
Congratulations, [Name]! [Address] is officially under contract. Next step: inspection on [Date]. – [Agent]
Closing is [Day] at [Time] at [Location]. Bring your photo ID. Can’t wait to hand you the keys! – [Agent]
Hi [Name], homes on your street sold for an average of [Price] this quarter. Want a free valuation of your home? – [Agent]
It was a pleasure helping you with [Address]! Would you leave a quick review? [link] – [Agent]
Know anyone thinking of buying or selling? I’d be grateful for the introduction. – [Agent]
Happy 1-year home anniversary, [Name]! Your home’s estimated value is up [X]%. Want the full report? – [Agent]
Start texting your leads today
Plans from $59 a month. Every plan includes a toll-free number and phone support.
How to get started in 4 steps
Choose a number
Use your included toll-free number, register a local 10DLC number, or text-enable an existing business voice line.
Add a keyword to signs
Put “Text HOMES to [number]” on yard signs, flyers and online ads.
Connect your website
Add an opt-in checkbox to your contact and listing forms.
Send a welcome text
Reply instantly with the listing details and a way to book a showing.
Why texting works for agents
Buyers move quickly, and the agent who answers first often gets the showing. Texts are read sooner than email and are easier to answer than a call.
Strategies for agents and brokers
Personalize every message with the buyer’s name and the homes they asked about. Send timely updates on new listings and price drops, confirm every showing, and ask for a review and referral after closing.
Real estate texting software
iVision Mobile gives agents and brokerages one place to text leads, send listing alerts, run keyword campaigns and manage two-way conversations as a team. Plans start at $59 a month, every plan includes a toll-free number, and you can try it free for 14 days.
Measuring ROI
Track how many leads join your list, how many book showings, and the commission from deals that started with a text. Compare that with what you spend on texting to see your return.
SMS compliance for real estate
- Get written consent before sending marketing texts: a form checkbox or a keyword people text to join.
- Register your number with carriers (10DLC), or use a verified toll-free number.
- Identify your business and include "Reply STOP to opt out" in every first message.
- Send between 8 a.m. and 9 p.m. in the recipient’s time zone. Some states set stricter limits.
- Follow the TCPA and state laws, and remove anyone who opts out right away.
This guide is not legal advice. Read the SMS compliance guide →
SMS Marketing for Real Estate FAQs
How do I start texting real estate leads?
Get a business texting number, put a keyword on your yard signs and an opt-in form on your website, then send every new lead a welcome text with listing details and a way to book a showing.
Is it legal to text real estate leads?
Yes, with consent. You need permission before sending marketing texts, a clear way to opt out, and a registered business number. Follow the TCPA and your state’s rules.
What should real estate agents text clients?
New listings, price drops, open house invites, showing reminders, offer updates, closing reminders and review requests. The templates above cover each one.
How often should I text leads?
For active buyers, as often as there’s something useful to share. For your wider list, 2 to 4 texts a month keeps you top of mind without causing opt-outs.
Can I text from a toll-free number?
Yes. Toll-free numbers are a common choice for agents and brokerages. iVision Mobile includes a dedicated toll-free number with every plan.
How do I get leads to text me?
Add a keyword to yard signs, flyers and online ads (“Text HOMES to [number]”), and add an opt-in form to your website.
Start texting your leads today
Try iVision Mobile free for 14 days. No credit card required.